The Tradition collection

The creation of a Breguet icon

With its avant-garde aesthetic that has become its signature, the Tradition collection continues to surprise and seduce with its timelessness. Drawing on Breguet's pure design roots, it combines audacity and progress in fine watchmaking, embodying a unique alchemy where heritage, innovation and contemporary vision come together. A true icon, the Tradition collection stands out as one of the most emblematic expressions of the House of Breguet.

Breguet's Tradition collection offers a contemporary reinterpretation of the souscription and tact watches designed by Abraham-Louis Breguet at the end of the 18th century.
Drawing inspiration from brand’s rich heritage, it transposes its principles into a modern, resolutely innovative watchmaking style, while remaining faithful to the original spirit.

At the heart of its identity lies the idea of exposed mechanics, brought here to its most singular expression: the movement and the reading of the time coexist on a single face.

The Tradition line has been enriched with different interpretations, from the most refined models to the most sophisticated complications. The dialogue between history, movement architecture and modernity remains central.

Through the interplay of finishes, visual contrasts and the exposure of its components, the Tradition collection goes beyond a simple evocation of the past to establish itself as a living continuity, demonstrating that Breguet's heritage remains an inexhaustible source of innovation.

Plan your special occasion

Come and discover our timepieces in one of our boutiques.

Plan your visit

Historical roots

Immersion in one of the most seminal chapters in the work of A.-L. Breguet: that of the souscription watch. Conceived in the aftermath of the Revolution, this deliberately simple creation reflected Breguet's desire to respond to a changing society and new uses. Uniquely in his work, he himself explained his intentions, technical choices and philosophy in a printed document, deliberately placing himself in the perspective of his customers. The watch was a success, with nearly 700 examples sold, mostly between 1798 and 1805, attracting a new clientele to the House of Breguet.

Breguet Zurich

Discover our collections in our Boutique