16 October 2018 - Points of sale

Breguet Inaugurates its New Boutique on the Red Square in Moscow

The House of Breguet has recently celebrated its new boutique in Moscow located in the heart of the luxurious Gum mall, near the Kremlin. With its 317 square meters, it is the biggest Breguet Boutique in Europe. The ground floor offers an overview of the brand’s various collections in a sophisticated atmosphere. The first floor, connected by impressive marble stairs, has a “lounge” area and invites to explore the universe of the House as well as its heritage covering more than 240 years of history. It thus features a space dedicated to a permanent exhibition which gathers historical pieces belonging to the Breguet museum in Place Vendôme. 

The new boutique also brings to life its interior architecture through a revised concept. The wood and glass interior facades are colored with elements of blue and gold tints. That finishing is a subtle representation of guilloche patterns. The wall decoration has also been revised in order to highlight the rich patrimony of the House. A combination of visuals mixing historical references, antique technical drawings and rare timepieces fill with life the ambiance of new Breguet boutiques. The new architectural concept is completed by several details especially created for this location. It drapes itself with decorative golden trimmings that are a nod to the prestigious Russian architecture. The majestic lamps in circular shapes were also especially created to elegantly dress the Gum boutique.