20 September 2023 - Points of sale

The Breguet Boutique in Zurich has undergone a remarkable transformation

Following several months of extensive renovation, the Boutique, located on the renowned Bahnhofstrasse, proudly celebrated its reopening on September 14. Enthusiasts of fine watchmaking will find themselves embraced in a completely redesigned environment, distinguished by its welcoming and warm atmosphere. Every element has been meticulously curated, with a focus on noble materials like American walnut and marble, chosen to accentuate the House’s collections. Subtle nods evoke Breguet's DNA: the famous caseband fluting inspires the design of the furniture, the patterns of the carpets are reminiscent of guilloché work and delicate touches of Breguet blue gracefully adorn the entire Boutique.