Craftingemotionsfor 250 yearsOne invention at a time
Breguet is celebrating 250 years of crafting emotions.
From the first Paris workshop to the Vallée de Joux.
A.-L. Breguet redefined the art of horology with his inventions. His pursuit of perfection continues to inspire those shaping the future.
Tradition Seconde Rétrograde 7035
With a unique architecture that brings its precision mechanism to the fore, crowned by a hand-made, enamel dial, the Tradition 7035 epitomises Breguet’s 250 years of technical and aesthetic innovation.
Classique Souscription 2025
A celebration of Breguet's legacy and pursuit of perfection, crafted in a new exclusive gold alloy.
Swipe to discover
Tradition
Seconde
Rétrograde
7035
With a unique architecture that brings its precision mechanism to the fore, crowned by a hand-made, enamel dial, the Tradition 7035 epitomises Breguet’s 250 years of technical and aesthetic innovation.
Classique
Souscription
2025
A celebration of Breguet's legacy and pursuit of perfection, crafted in a new exclusive gold alloy.
The birth ofa new gold alloy
Combining tradition and modernity, its warm, subtly pink hue is inspired by the gold used by watchmakers of the eighteenth century, following the example of A.-L. Breguet. At the time, this alloy met precise requirements in terms of resistance, durability and aesthetics, enhancing the prestige of watches.
Conceived and developed in the House’s workshops, 18K Breguet gold is composed of 75% gold, enriched with silver, copper and palladium. Beyond its brilliance, it is distinguished by its resistance to discolouration and its stability over time, guaranteeing a pure, elegant finish. Every detail has been designed to enhance the House’s collections, with particular attention paid to aesthetics and durability.
The new Breguet gold, a symbol of excellence and craftsmanship.
During the design stage, after selecting the ideal alloy, Breguet carefully ensured that it aligns with the various watchmaking skills, particularly the decorative finishes. Breguet gold thus embodies the House’s commitment to pushing back the boundaries of watchmaking expertise and exceeding established standards. It enriches the pieces in an exceptional anniversary collection, symbolising a unique heritage and a constant quest for innovation and excellence.
250 years ofendless creation
Since its creation, Breguet has never stopped innovating and driving revolutionary advancements in the field of watchmaking.
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Year after year, each of these inventions has withstood the test of time. Fundamental pillars of watchmaking, they set standards of excellence.
History and creativity that defined watchmaking.
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1775
2025
We are not done revolutionizing the world of watchmaking. Through our vision, patterns and materials, we are ready to enter a new chapter of excellence: one invention at a time.
Les Tiroirsdu Temps
Thursday 24 April 2025 marked the start of celebrations for the House of Breguet, which is celebrating its 250th anniversary this year.
Punctuated by several product launches, 2025 will also be marked by exhibitions showcasing the House's most outstanding innovations, from the most emblematic to the most recent.
Called "The Drawers of Time", these temporary exhibitions pay tribute to visionary ideas, to those who shaped them, and to those who will continue to write the future of watchmaking.
They are structured around interactive drawers, each of which poses a fundamental question as formulated by Abraham-Louis Breguet or any other watchmaker in search of perfection. These questions embody the technical and philosophical challenges that have marked the history of watchmaking.
Dive into the inventions of the first 250 years of the House of Breguet.
25 April – 31 December
Boutique Breguet Paris (France)
17 May – 31 December
Breguet Boutique Shanghai Langham (China)
5 June – 31 December
Breguet Boutique New York (United States)
27 June – 31 December
Breguet Boutique Geneva (Switzerland)
11 September – 21 September
Breguet Boutique London (England)
16 October – 26 October
Breguet Boutique Seoul Jasmil (Korea)
25 October – 6 November
Breguet Boutique Ginza (Japan)
20 November – 31 December
Breguet Boutique Dubai (Middle East)