11 October 2023 - Corporate

Breguet and Frieze reunited in London

The House continues its artistic rendezvous with Frieze by participating at the 20th edition of the London Fair, from October 11 to 15, at the Regent’s Park, London. Breguet is welcoming visitors to its stand developed in collaboration with the curator Somi Sim who presents “Resisting Time”, a new exhibition exploring the possibilities of time as a resistance to the conventions, customs, and hierarchies that dominate our daily lives, and the ways artists continue to expand time keeping practices. 

After unveiling an exhibition about « Orbital Time” during Frieze New York in May 2023, and presenting “Streaming Time” at Frieze Seoul in September 2023, Somi Sim exhibits her third concept with a new aspect of time with the theme Resisting Time. She explains her artistic choice: “When I visited the Breguet Manufacture earlier this year, I was deeply impressed by the craftsmanship and dedication of the watchmakers. Observing these artisans as they immersed themselves in watchmaking, balancing their bodies and minds, reminded me of two artists: Hanne Darboven and Julien Coignet. Both artists share a common thread in their practices of counting, collecting, and recording time while evolving their own creative systems and daily labour.”

The next edition of Frieze will take place in Los Angeles, from February 29 to March 3, 2024.