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Job description

The Retail Sales Advisor provides exceptional experiences for all visitors to the boutique in order to build long-term relationships and achieve sales targets. Working together with colleagues, the Retail Sales Advisor helps ensure that every client experiences the high level of service worthy of a Breguet timepiece.

  Key Responsibilities

  Sales and Business Development

• Provide excellent client experience and timely, pertinent follow-up for both prospective clients and owners in order to achieve sales targets.
• Build strong relationships with clients by offering tailored advice and product recommendations based on their preferences.
• Achieve and exceed individual sales targets through proactive selling and closing techniques.
• Upsell and cross-sell products to maximize revenue, while maintaining a luxury customer experience.
• Maintain and update the customer database with key client preferences, birthdays, anniversaries, and purchases to create tailored shopping experiences.
• Propose clients for, and participate in, local activation events in line with the Brand Universe.
• Ensure requests and enquiries (online, email, phone) are followed up in a timely manner.
• Develop and maintain a high level of sales technique and watchmaking savoir-faire knowledge.
• Follow-up with customer repairs liaising with customer care in Southampton and Swiss headquarters.
• Provide reliable information to customers in all matters relating to sales and customer service.
• Placing orders for Breguet accessories, ensuring stock is up to date and available.

  Product Knowledge

• Stay updated on the latest trends within luxury watches, product offerings, and brand history to provide expert guidance.
• Ensure customers are fully informed about the features, craftsmanship, and value of products.
• Provide in-depth product demonstrations and educate customers on the brand’s heritage, history and values.

  Team Collaboration

• Support colleagues in their sales by helping to prepare invoices, gifts, packaging.
• Work closely with other team members to ensure a seamless and efficient store operation.
• Participate in team meetings, sharing feedback and contributing to the development of sales strategies.
• Support new team members, offering guidance and sharing knowledge of luxury sales techniques.

  Boutique Operations

• Actively participate in the proper maintenance of the boutique: product displays, props set-up, etc. ensuring that products are displayed to a high standard.
• Maintain the luxury environment of the store by ensuring cleanliness and organization, aligning with the brand’s aesthetic.
• Assist with stock organization, ensuring products are correctly labelled, tagged, and stored.
• Support stock replenishment and stocktake procedures as required.
• Monitor stock levels and inform management of stock issues.
• Understand and respect all operating and security guidelines.
• Follow the security and proper maintenance of stock timepieces.

Profile

• Previous sales experience in a luxury Retail boutique ideally within watches or jewelry.
• Proven track record of meeting or exceeding sales targets.
• Experience in customer relationship management and building a loyal client base.
• Passion for luxury products and delivering an exceptional customer experience.
• Ability to build rapport with high-net-worth individuals and provide a tailored, luxurious shopping experience.
• Knowledge of luxury brands, products, and industry trends.
• Strong communication and interpersonal skills.
• High levels of professionalism and a polished appearance.
• Self-motivated, proactive, and results-driven.
• Team player with good interpersonal skills and a "can do" attitude.
• Intellectual curiosity and a passion for learning.
• Strong interest in the universes of Fine Watchmaking and Arts de Vivre.

Job description

• Provide clear leadership to the Boutique team by effectively communicating objectives, individual responsibilities, expected outcomes, brand standards, and operational procedures. Assign tasks accordingly, monitor progress, and ensure ongoing communication.
• Strategically build a high-performing team by sourcing potential candidates, leading recruitment efforts, and ensuring a smooth onboarding experience. From day one, integrate new hires into the Breguet family and provide thorough training. 
• Exceed boutique targets in accordance with brand’s retail strategy while ensuring full compliance with Group procedures, and relevant legal, fiscal, and customs regulations.
• Design and implement tailored programs to acquire high-potential customers and effectively manage the client lifecycle.
• Foster lasting relationships and cultivate loyalty with clients as a member of the Breguet family, by delivering exceptional service to both new and existing VIP customers.
• Identify growth opportunities and propose clienteling strategies through effective use of the CRM system.
• Collect, update, and manage client information, and oversee the clienteling activities performed by Sales Consultants.
• Ensure the boutique is well-maintained, including cleanliness, visually appealing displays, and adherence to Visual Merchandising (VM) guidelines.
• Identify operational challenges and propose effective solutions to ensure smooth store operations at all times.
• Safeguard the security and proper maintenance of the timepiece stock.

Profile

• Minimum 7 years of experience in luxury retail, with at least 2 years in a managerial role.
• Proven track record in achieving and exceeding sales targets in a competitive environment.
• Strong business acumen, analytical skills, and results-oriented mindset.
• Strong understanding of the luxury consumer mindset and ultra-high-net-worth customer behaviour.
• Collaborative approach with the ability to foster teamwork and a "can-do" attitude.
• Intellectual curiosity and a passion for learning and staying updated on industry trends.
• Exceptional communication and presentation skills in English (additional language is a plus).
• Passion for luxury watches, craftsmanship, and brand heritage.

Professional requirements

• Comfortable using Excel, Word, and SAP for operational and reporting tasks.

Key Responsibilities

Team Leadership
o Lead the Boutique team by explicitly communicating objectives, responsibilities, results, brand standards and procedures. Assign tasks, track and communicate
o Ensure coaching of each boutique team member and collective objectives, via (but not limited to) team meetings, on the job trainings, appraisals, anticipation of training needs, distribution of tasks, and feedback on expectations
o Plan to assemble the top-notch team. Source potential candidates, recruit, on-board and train new staff as a part of the Breguet family from day
o Monitor staff appearances and behavior, in line with company policy and boutique guidelines

Sales and Business Development
o Exceed boutique targets in accordance with brand retail strategy (compliance with group procedures, legal, fiscal, and customs regulations).
o Generate the interest of target prospects and convert to boutique customers. Develop specific programs to acquire new high potential customers. Manage clients’ lifecycles.
o Maintain on-going relationships with clients as a part of the Breguet family. Ensure special attention to existing and new VIP customers to maintain their loyalty.
o Identify opportunities and propose clienteling strategies using CRM. Obtain, input, update client information and track clienteling tasks of Sales Associates.

Boutique Operations
o Guarantee the proper maintenance of the boutique: cleanliness, proper visual displays and respect of VM guidelines
o Comply with Group and Brand (Retail Manual) procedures. Identify issues and propose different solutions so that store operations run flawlessly at all times.
o Assure the security and proper maintenance of stock timepieces

Preferred Profile

• 5-7 years of team management experience, preferably within the retail or luxury industry.
• Collaborative approach with the ability to foster teamwork and a "can do" attitude
• Intellectual curiosity and a passion for learning
• Excellent presentation and interpersonal skills
• Comfortable using Excel, Word, SAP

Interested?

We look forward to your application with your CV and expectations today.