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Job description

• Manage the day to day activities and operations of the brand in the UK. 
• Take ownership of and manage the budget, balance sheet and income statement for the brand. 
• Direct the people management aspect including recruitment, training, coaching and hands on involvement with the team to ensure Breguet sales techniques and standards are delivered.    
• Provide training programmes to each account (products, VM, etc.) 
• Seek new distribution opportunities including the completion of tenders and internal SG documents to acquire appropriate funding. 
• Drive and seek continuous improvement on product sales. 
• Develop annual business plans.
• Implement corporate and international procedures (sales techniques, security etc.) 
• Establish the highest level of communication with the Country Manager, Brand Vice President and Headquarters. 
• Prepare and submit the brand’s management reports. 
• Prepare and submit the Sales/Marketing and Communication plans for the UK. Adopt the brand’s marketing concept for the UK, assisted by the Country Manager, in line with the brand’s worldwide concept. 
• With local HR, Country Manager and the brand discuss the team strategy and enable the brand to achieve its objectives. 
• Manage relationships with retailers.
• Provide recommendations and consult with Brand HQ regarding overall product, 
communication and distribution strategies (in close collaboration with the Country Manager).
• Inform the Country Manager and HQ of any extraordinary, irregular points or elements within your field of responsibility. 
• Establish Sales/Expense budgets for the division, ensuring they are in line with SG policy for the UK, and budget limits are respected. 
• Responsible for the execution and delivery of payment terms/accounts receivable in line with the SG policy for the UK. 
• Suggest and execute the distribution policy for the country in line with SG and Brand HQ overall distribution policy.
• Pricing of products according to the international pricing policy of the brand and in line with defined SG policy for the UK. 
• Responsible for the purchase from Switzerland and the control of inventory levels 
(qualitative/quantitative) in line with SG policy for the country. 
• Responsible for the inventory, level shall not exceed maximum amounts set forth by SG policy. 
• Supervise the correct usage of display materials by customers. 
• Supervise and manage the merchandising of customers in line with the marketing policy of Brand HQ. 
• Assist Customer Services to achieve the expected level of service as outlined by brand HQ. 
• Constantly look to improve the brand’s position within retail environments.
• Maintain all paperwork relating to the opening and closure of all accounts. 
• Manage stock replenishment of accounts ensuring core profile is maintained and sales are not lost. 
• Assemble and execute the marketing budget whilst, monitoring, updating and reporting marketing costs. 
• Coordinate budget activity, logging invoices and reconciling with the accounts department.
• Negotiate advertising/promotional activity where appropriate.
• Work closely with HQ Marketing and PR and put together engaging initiatives.
• Forecasting and reporting of accounts sales.
• Prepare annual sales forecasts and objectives. 
• Make all necessary arrangements for any new product launch.
• Deal with the logistical side of Breguet within the UK.  
• Make all necessary arrangements for any new product launch. 

Profile

• Proven and demonstrable wholesale management experience, ideally within prestige watches and/or jewellery.
• People management experience, able to motivate and manage teams to deliver successful sales and excellent levels of customer service.  
• Innovative individual with strong sales and marketing experience. 
• Economic awareness with a strong business acumen.
• Excellent presentation and communication skills. 
• Flexible approach to work and willing on occasion to stay away from home.  
• Desire, ability and willingness to take on new and additional responsibility if the role develops beyond its existing parameters. 

The Role

As Brand Manager you are responsible for all aspects of the Breguet brand at strategic and operational levels across Australia and New Zealand. With dual reporting lines within Australia and Breguet headquarters in Switzerland, this challenging role involves business planning, achieving sales targets, managing Wholesale distribution and development, development and management of “bricks & mortar” corporate Retail, financial management, marketing and PR, inventory control, Customer Care and people management.

This role is based five days in the office with regular business travel required.

Key Responsibilities

• Oversee Wholesale distribution and daily point-of-sale operations, driving sales performance, strong qualitative representation, service excellence, and brand consistency.
• Drive product introductions, SKU optimisation, and range performance through in person point-of-sale support and data-led analysis.
• Manage budgeting, forecasting, and reporting to achieve sales and financial targets.
• Represent the brand as a hands-on leader, coaching teams in storytelling, client engagement, and luxury service excellence.
• Lead, mentor and develop a high-performing team.
• Develop and execute annual sales, marketing, and brand strategies aligned with global direction and local market potential.
• In collaboration with Marketing Specialist, oversee all marketing activities including advertising, PR, events, other activations, and digital campaigns.
• Maintain close communication with Breguet HQ and local The Swatch Group (Australia) Pty. Ltd. leadership through structured reporting and strategic reviews.
• Oversee Customer Care operations, ensuring premium service and swift issue resolution.
• Manage stock planning, pricing, and ordering in coordination with Breguet HQ and local team.
• Support corporate retail development, including new location identification, lease negotiation, project management and opening.

Skills and Experience

• “Bricks & mortar” retail experience, preferably in luxury
• Wholesale sales experience
• Previous broad general management experience desirable
• Strong team leadership and people management skills
• Proven experience achieving sales targets
• Excellent organisation and project management skills
• Excellent budget planning and cost management skills
• Excellent business and commercial acumen
• Strong numerical, financial and analytical skills
• Marketing & PR experience desirable
• Strong negotiation skills, attention-to-detail and computer literacy
• Team player
• Self-motivated, enthusiastic, driven, resilient and success-focused

Job description

Boutique Manager – Breguet

The main responsibility of the Boutique Manager is to drive continuous growth of the boutique performance and key results. The Boutique Manager is fully responsible for the management and performance of the store and is a key contributor in seeking new business opportunities. The Boutique Manager is expected to act as an entrepreneur. She / he commits, dedicates and takes proactive and strategic actions towards their responsibilities and duties. Thanks to strong managerial, interpersonal, and technical skills as well as an entrepreneurial mindset, the Boutique Manager is accountable for meeting sales objectives, building long-lasting and loyal client relationships and assembling and leading a top-notch boutique team.

Key Responsibilities

Team Leadership

· Lead the Boutique team by explicitly communicating objectives, responsibilities, results, brand standards and procedures. Assign tasks, track and communicate.

· Ensure coaching of each boutique team member and collective objectives, via (but not limited to) team meetings, on the job trainings, appraisals, anticipation of training needs, distribution of tasks, and feedback on expectations.

· Monitor staff appearances and behavior, in line with company policy and boutique guidelines (uniform, makeup, language, hair, accessories, etc.).

Sales and Business Development

· Exceed boutique targets in accordance with brand retail strategy (compliance with group procedures, legal, fiscal, and customs regulations).

· Generate the interest of target prospects and convert to boutique customers. Develop specific programs to acquire new high potential customers. Manage clients’ lifecycles.

· Maintain on-going relationships with clients as a part of the Brand. Ensure special attention to existing and new VIP customers to maintain their loyalty.

· Identify opportunities and propose clienteling strategies using CRM. Obtain, input, update client information and track clienteling tasks of Sales Associates.

Boutique Operations

· Guarantee the proper maintenance of the boutique: cleanliness, proper visual displays and respect of VM guidelines.

· Comply with Group and Brand (Retail Manual) procedures. Identify issues and propose different solutions so that store operations run flawlessly at all times.

· Assure the security and proper maintenance of stock timepieces.

Professional requirements

Qualifications

·         Bachelor’s degree or higher in Business Administration, Economics, Marketing or related fields.

·         Minimum of 3-5 years’ working experience in team management in the luxury sector.

·         Collaborative leadership style with the ability to inspire teamwork, cultivate a positive “can do” culture and drive results through a strong sense of ownership mindset.

·         Demonstrated intellectual curiosity and a passion for learning.

·         Good communication and presentation skills with internal and external parties.

·         Entrepreneurial mindset to develop your own business and build long-lasting client relationships.

·         Knowledge of the watch/jewelry industry is preferred.

·         Proficient in Microsoft Excel and Word; experience with SAP.

·         Good command of spoken and written English.

·         Ability to communicate in Chinese is a strong advantage.

Stellenbeschreibung

Breguet rekrutiert derzeit eine*n Boutique Manager (all genders) für seine Boutique in Düsseldorf.

Die Hauptaufgabe besteht darin, dass kontinuierliche Wachstum der Boutique Performance voranzutreiben. Der Boutique Manager (all genders) trägt die volle Verantwortung für die Leitung und Leistung der Boutique, leistet einen wichtigen Beitrag bei der Suche nach neuen Geschäftsmöglichkeiten und tritt als Unternehmer*in auf. Der Boutique Manager (all genders) ist engagiert und ergreift proaktive strategische Maßnahmen zur Erfüllung der Verantwortlichkeiten und Pflichten. Aufgrund ausgeprägter Management-, zwischenmenschlicher und technischer Fähigkeiten sowie einer unternehmerischen Denkweise ist der Boutique Manager verantwortlich dafür, Verkaufsziele zu erreichen, langfristige und loyale Kundenbeziehungen aufzubauen und ein erstklassiges Team zusammenzustellen und zu leiten.

Dafür suchen wir Dich:

• Teamführung:
  • Leitung des Boutique Teams durch explizite Kommunikation von Zielen, Verantwortlichkeiten, Ergebnissen, Markenstandards und Verfahren. Du weißt Aufgaben zu, überprüfst diese und kommunizierst sie entsprechend.
  • Weiterbildungsplanung jedes Boutique Team-Mitglieds und der Vermittlung der kollektiven Ziele, durch beispielsweise Team-Meetings, praktische Schulungen, Beurteilungen, Antizipation des Schulungsbedarfs, Aufgabenverteilung und Feedback zu den Erwartungen.
  • Organisation des Onboardings und des Trainings zur Integration neuer Mitarbeitender als Teil der Breguet Familie vom ersten Tag an.
  • Analyse des Auftretens und Verhaltens der Mitarbeitenden in Einklang mit den Unternehmens- und Boutique-Richtlinien (Uniform, Make-up, Sprache, Haare, Accessoires etc.)

• Vertriebs- und Geschäftsentwicklung:
  • Erreichung von Boutique Zielen in Übereinstimmung mit der Marken-Retail Strategie (Einhaltung von Gruppenvorgängen, rechtlichen, steuerlichen und zollrechtlichen Vorschriften).
  • Du weckst die Aufmerksamkeit potenzieller Interessenten und entwickelst sie in Boutique-Kundinnen und Kunden. Du gewinnst neue Kundschaft durch die Entwicklung spezifischer Programme und begleitest sie in ihrem Kunden-Lebenszyklus.
  • Kontinuierliche Pflege der Kundenbeziehungen als Teil der Breguet-Familie mit besonderer Achtung auf bestehende und neue VIP-Kundinnen und Kunden, um ihre Loyalität zur Marke aufrecht zu erhalten.
  • Du identifizierst Chancen und schlägst Strategien zur Kundengewinnung mithilfe des CRM-Systems vor. Dabei pflegst und aktualisierst du die Kundeninformation in Zusammenarbeit mit den Kolleginnen und Kollegen.

• Boutique Maßnahmen:
  • Gewährleisten der optimalen Pflege der Boutique: Sauberkeit, ordnungsgemäße visuelle Darstellung und Einhaltung der VM-Richtlinien
  • Befolgen der Gruppen- und Markenverfahren (Retail Manual). Du identifizierst Probleme und schlägst verschiedene Lösungen vor, damit der Boutique-Betrieb reibungslos verläuft.
  • Beachtung der Sicherheit und regelmäßige Wartung der Uhren.

Was Dich dafür auszeichnet:

• Mindestens 2 Jahre Berufserfahrung im Teammanagement
• Kollaborativer Führungsansatz mit der Fähigkeit von Teamarbeit und eine „Can Do“-Einstellung
• Intellektuelle Neugierde und Leidenschaft fürs Lernen.
• Sicherer Umgang mit Excel, Word, SAP

Kontaktperson

Alexander Bunten

Human Resources

The Swatch Group (Deutschland) GmbH