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Job description

Boutique Manager – Breguet

The main responsibility of the Boutique Manager is to drive continuous growth of the boutique performance and key results. The Boutique Manager is fully responsible for the management and performance of the store and is a key contributor in seeking new business opportunities. The Boutique Manager is expected to act as an entrepreneur. She / he commits, dedicates and takes proactive and strategic actions towards their responsibilities and duties. Thanks to strong managerial, interpersonal, and technical skills as well as an entrepreneurial mindset, the Boutique Manager is accountable for meeting sales objectives, building long-lasting and loyal client relationships and assembling and leading a top-notch boutique team.

Key Responsibilities

Team Leadership

· Lead the Boutique team by explicitly communicating objectives, responsibilities, results, brand standards and procedures. Assign tasks, track and communicate.

· Ensure coaching of each boutique team member and collective objectives, via (but not limited to) team meetings, on the job trainings, appraisals, anticipation of training needs, distribution of tasks, and feedback on expectations.

· Monitor staff appearances and behavior, in line with company policy and boutique guidelines (uniform, makeup, language, hair, accessories, etc.).

Sales and Business Development

· Exceed boutique targets in accordance with brand retail strategy (compliance with group procedures, legal, fiscal, and customs regulations).

· Generate the interest of target prospects and convert to boutique customers. Develop specific programs to acquire new high potential customers. Manage clients’ lifecycles.

· Maintain on-going relationships with clients as a part of the Brand. Ensure special attention to existing and new VIP customers to maintain their loyalty.

· Identify opportunities and propose clienteling strategies using CRM. Obtain, input, update client information and track clienteling tasks of Sales Associates.

Boutique Operations

· Guarantee the proper maintenance of the boutique: cleanliness, proper visual displays and respect of VM guidelines.

· Comply with Group and Brand (Retail Manual) procedures. Identify issues and propose different solutions so that store operations run flawlessly at all times.

· Assure the security and proper maintenance of stock timepieces.

Professional requirements

Qualifications

·         Bachelor’s degree or higher in Business Administration, Economics, Marketing or related fields.

·         Minimum of 3-5 years’ working experience in team management in the luxury sector.

·         Collaborative leadership style with the ability to inspire teamwork, cultivate a positive “can do” culture and drive results through a strong sense of ownership mindset.

·         Demonstrated intellectual curiosity and a passion for learning.

·         Good communication and presentation skills with internal and external parties.

·         Entrepreneurial mindset to develop your own business and build long-lasting client relationships.

·         Knowledge of the watch/jewelry industry is preferred.

·         Proficient in Microsoft Excel and Word; experience with SAP.

·         Good command of spoken and written English.

·         Ability to communicate in Chinese is a strong advantage.

The Opportunity

We are seeking a commercially driven and highly influential General Manager to lead the Breguet business across Australia and New Zealand. With dual reporting lines within Australia and Breguet Headquarters in Switzerland, you will be responsible for driving sales growth, profitability and brand performance across the region. 

This role requires a highly capable sales leader who can build strong partnerships, identify growth opportunities and drive performance across our wholesale distribution network. You will work closely with wholesale partners to expand market presence, maximise sell-through, develop local clientele, and further develop Breguet’s luxury and exclusivity positioning

Key Responsibilities

Wholesale Sales & Business Development

• Lead the wholesale business across Australia and New Zealand, delivering sales growth, profitability and market share objectives.
• Build and strengthen strategic partnerships with key wholesale partners, driving sell-through, client acquisition and long-term growth.
• Identify new business opportunities and lead negotiations, annual planning and performance reviews across the wholesale network.
• Ensure exceptional execution of brand luxury standards, customer experience and sales initiatives that enhance brand awareness and commercial performance.

Brand & Commercial Leadership

• Develop and implement annual business, sales and marketing plans aligned with brand objectives and market opportunities.
• Manage budgeting, forecasting and performance reporting, ensuring delivery of financial and operational targets.
• Partner closely with Breguet headquarters and Swatch Group Australia leadership to drive business growth.
• Identify opportunities to improve profitability, inventory productivity and operational effectiveness.

Marketing & Brand Building

• Partner with the Marketing Specialist to deliver impactful marketing, PR, events and digital initiatives.
• Drive brand visibility and client engagement while protecting the brand's luxury positioning.
• Ensure all local activations align with global brand strategy.

Leadership

• Lead, coach and develop a high-performing team.
• Build a culture of accountability, collaboration and commercial excellence.
• Act as a passionate ambassador for the brand, inspiring teams through product expertise and client-centric leadership.

About You

You are an exceptional sales and commercial leader who thrives on building relationships, identifying opportunities and driving business growth.

• Significant experience managing wholesale sales channels within a premium or luxury brand environment.
• A proven track record of delivering sales growth through strategic account management and business development.
• Strong experience working with retail partners and managing key customer relationships.
• Commercial acumen with the ability to translate market insights into profitable growth strategies.
• Experience managing budgets, forecasts and business performance.
• Excellent negotiation, influencing and stakeholder management skills.
• Strong leadership capability with experience developing high-performing teams.
• Luxury watches, jewellery, fashion or premium consumer goods experience highly regarded.
  
  

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