This where the flash should stand...

Breguet and Danfer celebrated the launching event in Argentina


The Metropolitan Museum of Buenos Aires dressed up for the launching event of the legendary Swiss watch brand Breguet with Danfer Joyeros. This exclusive “soirée”, which sheltered a select audience of 50 watch collectors, started with a cocktail in the main room, amidst the magnificent exhibition of the Breguet pieces, including some high-complications.


Jonathan Lemcovich, owner and General Manager of Danfer, and Lorena Combe, Regional Manager for Breguet in Latin America, shared with their guests the significance of the brand and its legendary history. They remembered the heritage of Abraham Louis Breguet, creator of almost every principle which serves as keystone of today’s mechanical watchmaking and of course, the mythical Tourbillon. Naturally, they couldn’t leave out the great ambassadors of the brand such as General Napoleon Bonaparte, Queen Marie-Antoinette of France and Sir Winston Churchill, among other personalities.