This where the flash should stand...

TOKYO: "BREGUET IN THE PALACE"

15/11/2012

Breguet recently hosted "Breguet In The Palace – Three Queens Loved Breguet" at Cité du Temps Ginza in Tokyo. Original to Japan, this exhibition celebrated a double anniversary, one marking 200 years since the delivery of the first wristwatch ordered by Caroline Murat, Queen of Naples and one marking 10 years since the launch of the Breguet "Reine de Naples" ("Queen of Naples") collection.

With the aim of more powerfully promoting its ladies' collection in Japan, the exhibition featured original content focusing on three queens who were closely associated with Breguet – namely, Queen Marie-Antoinette of France, Empress Josephine, and Queen Caroline Murat of Naples. The exhibition's organizers made full use of the advantages of the Cité du Temps Ginza exhibition site, particularly its 14th floor view of Japan's prestigious Ginza area, by arranging special gardening on the balcony in the image of a palace garden and making the entire venue look like a palace.

An opening reception was held on November 8 for about 200 members of the press, and another on November 9, with invitations extended to about 100 VIPs of Breguet Boutique Ginza. The exhibition was then opened to the general public that weekend, on November 10 and 11. All those attending were enchanted by the high jewelry designed in homage to Marie-Antoinette, the à tact watch purchased in 1800 by Empress Josephine, and both the most recent and the staple pieces in the "Reine de Naples" collection. A demonstration by a cameo artisan visiting Japan from Italy showcased Breguet's craftsmanship and artistry, and the "Reine de Naples" cameo watch "Fleur de cerisier" ordered especially for this event and patterned on a cherry blossom, the flower that symbolizes Japan, met with favorable reviews.